Client
Cyfrin
Year
2024
Scope of work
Logo
Brand Identity
Challenge
Cyfrin is a leading provider of smart contract security audit services, tools, and education.
Updraft and Solodit’s logos needed a complete overhaul to align with Cyfrin’s bold vision.
Outdated styles: Solodit’s logo was too detailed and lacked versatility.
Lack of cohesion: The sub-brand logos felt disconnected from Cyfrin’s identity.
Versatility needs: The new designs had to work in light/dark themes, small/large sizes, and standalone applications.
The goal was to create a cohesive brand system where each logo feels distinct but part of a unified family.
Before and After
My Approach
As an umbrella brand, it oversees several sub-brands: CodeHawks, Updraft, and Solodit. While CodeHawks recently updated its logo in-house, Updraft and Solodit had outdated and overly detailed designs that no longer reflected the modern, minimal identity Cyfrin wanted to project. The challenge was to create a cohesive and modern brand system while preserving the individuality of each sub-brand.
I worked closely with Cyfrin’s creative team to craft modern, minimalist designs for Updraft and Solodit. The first focus was to refine their Solodit logo. While some of these concept elements were preferred, there was just too much going on in this current design.
Research & Concepting
To begin, I revisited Solodit’s existing logo and engaged in detailed discussions with the Cyfrin team. We identified several areas for improvement, including its overly detailed design, lack of scalability, and limited versatility across different mediums. Together, we evaluated how to refine the logo while preserving the essence of the original concept.
I also conducted online research to assess current trends, competitors’ designs, and innovative approaches in the blockchain and security industries. This helped me understand what had already been done and identify gaps or opportunities to experiment with unique visual solutions.
Concept Exploration
I presented both approaches to the Cyfrin team to ensure alignment. My goal was to give them a clear picture of how the redesigned logos could evolve and work seamlessly with the Cyfrin ecosystem.
Concept Development
Final Designs and Mockups
Final Designs
Typography
Time For The Change