Client
Placefully
Year
2024
Scope of work
Logo
Brand Identity
Challenge
Placefully
A Smart Approach to Residential Property Insights
Placefully approached me to design a visual identity for their new business, which aims to simplify the residential property industry through smarter, data-driven solutions. They needed a logo that captured their mission while feeling approachable, professional, and trustworthy.
Before and After
My Approach
Every project starts with a deep dive into the brand’s core values, target audience, and market landscape.
I ensure that the design is not only visually compelling but also strategically aligned with the business goals.
Research & Uniqueness
A crucial part of my process is extensive online and offline research to create something truly original. I explore design-
related books for inspiration and timeless principles, ensuring the identity has depth beyond trends. At the same time,
I conduct a thorough competitor and industry analysis to position the brand effectively. To guarantee uniqueness,
I apply various validation methods, including:
Reverse image searches to check if similar concepts already exist.
Trademark verification to ensure the design is legally ownable.
Cross-referencing with industry trends to avoid overused visuals.
Concept Development
Final Designs and Mockups
Final Designs
Typography
Time For The Change