Client

Placefully

Year

2024

Scope of work

Logo

Brand Identity

Challenge

Placefully
A Smart Approach to Residential Property Insights

Placefully approached me to design a visual identity for their new business, which aims to simplify the residential property industry through smarter, data-driven solutions. They needed a logo that captured their mission while feeling approachable, professional, and trustworthy.

Before and After

My Approach

Every project starts with a deep dive into the brand’s core values, target audience, and market landscape.
I ensure that the design is not only visually compelling but also strategically aligned with the business goals.

Research & Uniqueness
A crucial part of my process is extensive online and offline research to create something truly original. I explore design-
related books for inspiration and timeless principles, ensuring the identity has depth beyond trends. At the same time,
I conduct a thorough competitor and industry analysis to position the brand effectively. To guarantee uniqueness,
I apply various validation methods, including:

  • Reverse image searches to check if similar concepts already exist.

  • Trademark verification to ensure the design is legally ownable.

  • Cross-referencing with industry trends to avoid overused visuals.


Concept Development

Concept Development
Concept Development

Final Designs and Mockups

Final Designs

Typography

Time For The Change

Let's Craft Your Perfect

Let's Craft Your Perfect

Brand Identity

Brand Identity

And Story

And Story

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

FAQ

Your Questions,
Answered.

How do I start a project with you?
How long does the logo design process take?
How does the revision process work?
What files do I receive at the end of the project?
Do you offer refunds?
Can I request additional branding materials (business cards, social templates, etc.)?
Do you offer pre-made logos?

Crafting logos & identities

that define your brand.

Jeroen 2025

All Rights Reserved

Crafting logos & identities

that define your brand.

Jeroen 2025

All Rights Reserved

Crafting logos & identities
that define your brand.

Jeroen 2025

All Rights Reserved